Currently the most recognized concept indicates that a business model consists of a conceptual tool that contains a set of objects, concepts and their relationships with the objective of expressing the business logic of a particular firm. This definition has been the precursor of those expressed in the text entitled “Generation of Business Models”, which has taken center stage by proposing the model called CANVAS. This text begins by stating that “the business model describes the basis on which a company creates, provides and captures value,” thus simplifying the authors’ considerations, which have been thoroughly discussed in several previous academic articulations. The authors sought through this text to present in a simplified way the way to diagram a business model, in order that the establishment of the “business canvas” be a common language through which companies can expose the form through which to seek to generate value.
The combination of the concept of integrated logistics with the concept of business model takes on value from the importance of logistics processes in recent years. This makes logistics no longer only appear as one more component of business strategies, but now emerges as the core business in many companies in various sectors and economic sectors. This has been observed for decades, perhaps recognizing for the first time in the value chain of Michael Porter, the importance of two relevant primary activities such as entry logistics, related to purchase orders, order management, and storage , etc; And outbound logistics, linked to the storage of finished products, and distribution to the consumer, among other functions.
In logistics can be contemplated all the business models, knowing:
– Market Segment.
– Value proposal
– Customer relations
– Sources of income.
– Key resources.
– Financial structure.
Logistics goes through each and every one of the modules that make up the business model based on Canvas or business canvas. And it is noteworthy that it is useful for any logistic business model, the use of a scheme such as the one mentioned, in order to structure the operations, check the interrelationships of each function, and clearly state how the company will generate and capture value .