All posts by anasalhaddadeh

Apple Logistics and Supply Chain

1st April 1976
 Steve Jobs
 Incorporated 3rd January 1977
 Apple Computer, Inc.
 Apple Inc. 7th January 2007
 Cupertino, California
 Industry: Computer Hardware, Software and
 46.600 FTE, 2.800 TE
 $65.23 billion


Product  Hardware:  Macintosh  iPod  iPhone  iPad  Software:  Mac OS X  iTunes  Internet browsers  Other Software



-Innovation Superior -Quality

-Growing Industry -Strategic Alliances
-High Price  -Niche Market

-Competition -Substitues


 Competitive weapon
 Vertical integration
 Owns all strategic junctions
 Hardware
 Software
 Chips
 Volume
 Reverse logistics

Supply Chain of an Apple

1. Samsung (Singapore): CPU + Video chips
2. Infineon (Singapore): Baseband
3. Primax Electronics (Taiwan): Digital Camera
4. Foxconn International (Taiwan): Internal
5. Entery Industrial (Taiwan): Connectors

6. Cambridge Silicon (Taiwan): Bluetooth
7. Umicron Technology (Taiwan): circuit board
8. Catcher Technology (Taiwan): Casings
9. Broadcomm (US): Touch Screen Controls
10. Marvell (US): 802.11 Specific Parts
11. Apple Shenzhen (China): Assembling +Inventory


Supply Chain

 11 locations before pick, pack and ship
 4 countries
 iPhone in Business
 Owning strategic junctions
 Merge Centers


UPS The Logistics Of Love



Means used to deliver services
Of course, this steamers, along with some steam machines and this beside the people walking on .. In 1915 the company has become “four cars steam … Five motorcycles …. 20 man walks on foot ”
After the company became active in areas other than the city of Style only, in 1919 the name of the company had to be renamed “United Parcel Service” and the quality of service was the basis of the company and the key to the continuation of success. This new name also came to emphasize that UBS is a short or famous name for United Parcel Service
UPS is now an international company with branches all over the world that deliver goods and parcels to customers and have expanded to become the fastest-moving aircraft carrier. Today, UPS has the world’s largest fleet, with its fleet taking 8th place in size The number of aircraft “237 aircraft” .. The countries that serve it has reached 220 countries … The shipments that connect them amounted to about 15 million shipments per day.



Amazon New Robots to deliver parcels and goods without human intervention


Amazon has announced new self-driving robots, and revealed that six of these robots will deliver the packages to customers in a neighborhood in Sinohomish County, Washington. Support each six-wheeled robot to be able to walk easily, and provided with powerful batteries, to be able to deliver packets independently.
Amazon confirmed that urban or suburban residents would not have to worry about colliding with the robot on the street.

Each robot supports a door to make it easier for users to open it to remove their own package. It is not clear how robots check user identity, but other independent delivery robots require users to enter code on the robot’s touch screen first before they can get their package or Their goods.

Currently, scouting robots will deliver the packages from Monday to Friday during the day, said Sean Scott, vice president of the company through the official blog.

The way they work now is that these devices will follow their delivery path independently, but will initially be accompanied by an Amazon employee. We developed the robot in our R & D laboratory in Seattle to ensure safe and efficient mobility around pets, pedestrians and anything else in sight. . And to provide greater sustainability and convenience to customer delivery.


Logistics and other Alternative


In addition, the logistics system achieves global efficiency in both on-time delivery (JIT) and global quality components.No doubt, all of these features of the logistics will create an unconventional advantage that can be called the Logistics Advantage, a feature that makes the commodity competitive in global markets.
1) Importance of logistics:
Logistics activities include 14 activities, including transportation. Statistics indicate that transport logistics costs alone account for about 10.5% of the world production cost.
It was considered that developing countries, including the Arab Group, had no interest in logistics, nor was there a precise study of the cost of logistics for foreign trade in any of these countries. Therefore, a significant rise in the cost of producing goods and services in these countries As a result of the physical and human return of the products of these countries, which is losing them competitiveness in the global markets.
2) Total quality as a tool of logistics:
Quality is a cornerstone of the logistics process, and the close relationship between logistics and quality has a long-term economic impact.
3) Logistics feature:
What is important here is how to create the logistical advantage through the logistics chain by controlling costs in all 14 cycles by regulating the productivity of the equipment and eliminating the material and temporal yield, and the administrative, documentary and legal procedures required, which reduces the cost Production to 50%.

4) Relationship of logistics advantage to competitive advantage:
Porter’s theory of “comparative advantage” was considered a substitute for the theory of comparative advantage. The study concluded that the “logistic advantage” is not the “competitive advantage”. It is the alternative to Ricardo’s comparative advantage theory based on The Logistics Value Chain is the only one that can create logistics value in a way that coordinates supply and demand. It controls the flow of internal and external materials, so that we get the commodity in the right quantities, in the right place, in a timely manner and at the right cost.

Inventory Management techniques And Logistic

– Inventory
– Inventory Management

All organizations have some level of inventory which must be properly administered because they represent capital. High operational costs provide strong motivation for discerning organizations to have greater inventory management control. Various organizations have employed the basic inventory management techniques or inventory control methods to keep their inventory costs in check. This section we will review the most of techniques used in inventory management.
1- Economic order quantity (EOQ)
The EOQ models are based on a continuous-review policy and they assume that the inventory can be monitored every moment in time. In practice this is implemented by a procedure to monitor the inventory each time a change occurs. Then, if the inventory has reached a threshold, the replenishment decision will occur. the inventory management needs to be organized in a logical way so that the organization can be able to know when to order and how much to order. This must be attained through calculating the Economic order quantity.

2- Just in time technique
Just – In – Time inventory is generally regarded as an efficient inventory management system. The JIT concept of production was introduced in Japan under the name of Kanban. concept material and components are supplied to the work station just at the time they are required for use . The main purpose of using this method is to avoid waste overproduction, waiting, excess inventory, total quality control and devotion to the customer. characterizes JIT as a process that is prepared for moment response to the request without the necessity for any overstocking, either in the desire of the application being approaching or as a concern of improvident characteristics all the while.

Is a supply-chain initiative where the supplier is authorized to manage inventories of agreed-upon stock-keeping units at retail locations. a VMI supplier has the liberty of controlling the downstream resupply decisions rather than filling orders as they are placed. Thus, the approach offers a framework for synchronizing inventory and transportation decisions. And identifies that upstream information exchanged to suppliers such as the current stock level and precise deals conjecture is the most vital element for the effective usage of Vendor Management Inventory.

4- ABC analysis
ABC analysis is the most popular technique used in Inventory Management, base on classify item into 3 types from A: (very important items), B: (moderately important items) and C: (relatively unimportant items), they talked about problem of these type of classifying problem in ranking.