Apple Logistics and Supply Chain

1st April 1976
 Steve Jobs
 Incorporated 3rd January 1977
 Apple Computer, Inc.
 Apple Inc. 7th January 2007
 Cupertino, California
 Industry: Computer Hardware, Software and
Electronics
 46.600 FTE, 2.800 TE
 $65.23 billion

images

Product  Hardware:  Macintosh  iPod  iPhone  iPad  Software:  Mac OS X  iTunes  Internet browsers  Other Software

SWOT

Strengths

-Innovation Superior -Quality

Threats
-Growing Industry -Strategic Alliances
Weaknesses
-High Price  -Niche Market

Opportunities
-Competition -Substitues

Logistics 

 Competitive weapon
 Vertical integration
 Owns all strategic junctions
 Hardware
 Software
 Chips
 Volume
 Reverse logistics

Supply Chain of an Apple

1. Samsung (Singapore): CPU + Video chips
2. Infineon (Singapore): Baseband
Communications
3. Primax Electronics (Taiwan): Digital Camera
Modules
4. Foxconn International (Taiwan): Internal
circuitry
5. Entery Industrial (Taiwan): Connectors

6. Cambridge Silicon (Taiwan): Bluetooth
7. Umicron Technology (Taiwan): circuit board
8. Catcher Technology (Taiwan): Casings
9. Broadcomm (US): Touch Screen Controls
10. Marvell (US): 802.11 Specific Parts
11. Apple Shenzhen (China): Assembling +Inventory

4aa567c0f4bc27baeba4d073c570cbc6

Supply Chain

 11 locations before pick, pack and ship
 4 countries
 iPhone in Business
 Owning strategic junctions
 Merge Centers

Untitled.png

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s