In the first assignment of logistics as well as in many classes of this subject we have been asked to talk and investigate about Mercadona, the supermaket chain leader in Spain. But we haven’t talk too much about Consum, a big supermarket chain (not as big as Mercadona) mainly located in the Mediterranean coast ot the Iberian Peninsula. A very interesting point is that both supermarket chains were born in the province of Valencia. I’m pretty sure that you have seen many of them in Valencia, if you are an explorer maybe you have already been inside, in this post I’m going to tell interesting data about Consum and its logistic distribution.
Consum has 680 supermarkets and Charter franchises, a staff of 13,504 employees and 2.7 million customers registered as partners. It is located in the Valencian Community, Catalonia, Region of Murcia, Castilla-La Mancha, Andalucia and Aragon. Consum has its headquarters in Silla (Valencia) and also has 5 logistics platforms in Silla (Valencia), Quart de Poblet (Valencia), Riba-roja (Valencia), Prat de Llobregat (Barcelona) and Torres de Cotillas (Murcia).
The main office of Consum is in Silla (Valencia), whose storage facilities have an area of 33,000 m2 and stores dry food, drugstore and perfumery products.
In the Valencian town of Quart de Poblet is the Platform of Fresh Products, which has a total area of 23,000 m2 between the facilities of meat, charcutería, dairy, frozen and oven. Another platform, located in Riba-roja, completes the supply of fresh products to the commercial network. Its more than 12,000 m2 are dedicated to the distribution of fruits, fish and vegetables.
Consum also has several platforms in Barcelona: general goods, which has 92,000 m2 and another one in Prat de Llobregat, with 13,500 m2. In Las Torres de Cotillas, Murcia, there is also the Regional Integration Platform, which has 76,000 m2