Regarding my first post in the blog, I want to talk about Zara again, but in this case about packaging.
When you buy a Zara product by internet you receive it in a package like this:
Inside the box, the clothes are very well bent and with its plastics. But I wonder, is it necessary so much material in the package? Because the clothes can be only inside the box, without other papers, in order to decrease the costs in materials.
Maybe it is a reason for marketing, making to the customer to buy more by internet because when you receive the product you can be sure it is in perfects conditions and quality.
You can see a very interesting video about ZARA`s strategy below: