All of us know about Massimo Dutti and the reputation that this brand has. Now I want you to know about its smart store in Cataluña.
This store has three floors where was the home of the painter Ramon Casas. The main objective of this new store is to avoid queue by an system called “easy check” that allow to the customer pay to an employee in any part of the store by a portable machine as Apple.
But there’s more, in the dressing room will be an interactive screen where the customers can try different colors, size and model of the clothes and also ask for advice of a personal shopper with just a click.
This will give us a different way to buy.