Uber in supply chain: Uber Freight

Uber Freight is the name of Uber’s new project, the result of the purchase of a transport company and a freelance truck project that has already been tested for months.

Otto is the name of truck that will carry the goods we want without a driver present, as we can see in ot.to, a truck that already traveled more than 150km to carry beers inside the United States, without needing a driver constantly managing the address.

Resultado de imagen de uber freight

In my opinion this business model has different advantages, such as:

  • Uber is already known.
  • The technology tested in the transportation field for passenger can easily provide a more efficient truck coupling.
  • Since August Uber has been active in 66 countries and 515 cities.
  • Saves the driver’s cost and also the limitation on the number of hours driven per day.


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