Coca Cola Distribution Network

In order to understand how hundreds of brands are present in different countries it is necessary to know the distribution model use in the supply chain.

Most companies that have products with high demand prefer to have the product close to the customer. That is one of the different reasons why a company needs warehouses that can help with quick and easy distribution of the product.

If we analyze the case of two large global companies like Coca Cola Company and AB InBev, we will realize that it has a distribution model (Retail store with customer pick up) very similar. This model contains stores and retailers as needed to meet the demand also the transportation cost is much lower than other solutions.

The following video clearly shows how the product flow from the factory to the final customer.

In the case of  Cocal Cola that is focused on being efficient and manage its costs until the lowest balance, we will see that the type of transport to be used will depend on the need and urgency with which it is necessary to place the product in the market.

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