DECATHLON WAREHOUSE STRATEGY

I have recently read about decathlon and I’d like to introduce you the warehouse strategy they are following. Decathlon is one of the world’s largest sporting goods retailers. Today, there are more than 850 stores in 22 countries.

Principally, the products that they have stocked in their warehouses, the called 20/80 (Originally from the Pareto’s Principle) products, that is to say, the 20% of their products represents the 80% of the sales, which are mainly the sports shoes and textiles. For other products, they have in stock just the cheaper range. Therefore, if you need an expensive product or minority sports products, they have to order it directly to the factory.

In this way, Decathlon focuses more producing cheaper products that will be sold soon and avoid the accumulation of stock.

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