Last Friday Jorge and I went to the TEDxUPV talks conference. One of the talks was about Crowdfarming. But, What is Crowdfarming? It is an initiative that entirely changes the Orange Supply Chain in Valencia which eliminates the intermediaire between the agricultor and the final consumer.
They give the customer the opportunity of taking part in the growing of his oranges!!! They will plant a tree for the customer, who will be included in every single step of the process, since harvesting its fruits to receiving them at home.
With this method Crowdfarming not only eliminates the spoilage of a large quantity of orange due to the demand is known by the producer, but also preserves the original flavour of the oranges, as they only provide their service during the orange season.
