Sustainability and the supply chain

These Easter holidays I went to the ABC Cinema in the heart of Valencia, before the film I visited the Taco Bell Restaurant. I love Mexican food! This experience let me meditate about sustainability and the supply chain. Some weeks ago the professor José Pedro introduced the concepts environmental sustainability, social and economic sustainability related with the HOF3M proposal.

First of all, let me introduce my business model. I didn’t have the opportunity of explain the model in class. This model is based on a personal experience. Four months ago a group of old people contact me whith the proposal of dynamise an open call. You can see the results of this meeting in the following link:

A piece of the results which were exposed in this open call are collected in this business model. At the first stage I propose an agreement between public and private organizations because the land could be in public or private possession. Later, it is possible identify a network connect the urban vegetable gardens with customer with sustainable channels like bicycles. This business model promotes the self-employment in a cooperative form representing the labor force.

This cooperative experience could be enforced by training/ education, promoting healthy lifestyles, among others. This proposal promote the empowerment of people and a sentiment of local membership ensuring maybe plus benefits and less costs of production and distribution with a return to a sustainable society. This model enhancing the Corporate social responsibility ensuring CO2 low emissions. In conclusion; land, labor and capital are integrated in a social, economic and environmental sustainability way. See Image I.


Image 1. FreshCoop Business Model: Own elaboration. <>

Now I will integrate this business model in a collaborative group with Philipp and Aurea and I will discuss with them the role of sustainability in a supply chain. As stated in Chopra and Meindl (2016) the key pillars of sustainability are: social, environmental and economic (according with HOF3M proposal). According with these authors the factors boosting and increased focus in supply chain can be divided into three different categories:

  1. “Reducing risk and improving the financial performance of the supply chain,
  2. Community pressures and government mandates, and
  3. Attracting customers that value sustainability.”

From my experiences in Mexican restaurants I can highlight sustainable business models like Chipotle. See Video I (3 minutes).

Video 1. Chipotle adverstisement. <> [Accessed: 04/04/2016].

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