“Logistics doesn’t make happiness but can take it wherever is needed”
Regarding what professor José Pedro García wrote one day “we want our colleagues to read our posts meanwhile they are waiting for the bus” I thought it could be interesting to write this time about how Santa Claus manage in modern times to deliver all the presents in Christmas. In addition, I consider that this topic is quite related with logistics. According to Unicef, there are 2.200 million of children in the world. Assuming that only the 50% of them are good kids and having in mind the world average of 2’5 children per house we can conclude that Santa Claus only needs to visit 440 millions of homes (if the good kids live together). Therefore, how he managed to guarantee that all the products are going to be delivered on time?
Nowadays Christmas campaign is not about one man flying during only 24 hours with reindeer from the headquarter in Lapland. In fact, there exist logistic centres around the world and the story behind this is more complex. Is more about designing a good business plan able to face this situation. Market research, planning, inventory, logistics and suppliers are some of the key words in this gear. During this period of time, logistics has a great relevance due the increase of commercial transactions and movement of products. Such is the case that hiring in companies of the logistic sector increase a 20% regarding the previous months.
Therefore, it can be observed a major volume of sales and as a consequence an increase of the work load. The latter affects specially transport companies which have to deliver a service with a high efficiency and great results but having the same resources of the rest of the year. Furthermore, time has an important role. The delivery of a product to a customer out of time can create a bad perception of the company. At the same time, it acquires a great value not to make mistakes in the delivery which can be avoid by using software like WMS (standard protocol for serving georeferenced map images which a map server generates using data from a GIS database), RFID technologies (allows contactless identification of objects using radio waves) or voice directed warehousing (use of speech recognition software in warehouses and distribution centers to make verbal orders)
To sum up, logistics have a huge impact in the results of cost, productivity, quality of the service and efficiency of the Christmas Campaign. It is related with the supplying, the management platform and the transport to stores. In addition, the logistics is responsible to determine the quantity needed for each product, to decide the volume of each product that each store should have and the right moment for this. To conclude, it can be said that the logistics involved in the Christmas Campaign maybe is not within reach of Santa Claus due it requires a huge planning of the supply chain and stock management.
Image 1. Imports and exports. Icontainers. <http://www.icontainers.com/es/2015/12/03/la-logistica-de-papa-noel-en-el-s-xxi/>. [Accessed: 16/03/16]