Why Is Continuous Improvement in Logistics Important?

My post of this weeks it relationated with an article that I have read about the improvements in logistics .

This article called ¨ Why is Continuous Improvement in Logistic important ?¨   impresed me because it said that logistics supply a business with the materials and other resources it needs to produce goods for sale. Improvements in logistics allow a firm to utilize the fullest extent of its production capacity.

In my daily activity at work I can see how important it´s the improvement and how each day you have to find new ways to gain advatages in terms of cost savings.

Quality is a major element of business logistics. Having access to the right materials at the right time is of little use to a business if the materials are of poor quality and unusable. Continuous improvement in logistics strives to supply firms with rising percentages of quality resources. This is especially important for specialty goods, where there is a low tolerance for error and customer returns or rejected products are costly.

This article was talking about another interest thing : the KISS method in Logistic Process Improvement.  “Keep it simple AND stupid.”

logistics process

People resist simplicity because they fear it. A simple idea makes us feel strange, especially when we are surrounded by peers who rely on complexity to mask their ignorance. We should be thinking in straightforward terms. You have to start cutting through ridiculous jargon. When asked to “dimensionalize a management decision’” you and your team cansimply……create a plan.

The KISS method, naturally, is effective in simplifying and making the logistics process more productive.

Simplicity in Manufacturing and Distribution is displayed in “A place for everything and everything in its place.” This simplistic statement is replaced by 5S and complex study of a LEAN initiative: Sort-Set In Order-Shine-Standardize and Sustain. A “Pull” System becomes Kanban a sophisticated, complex system using signal cards to minimize inventory to meet customer requirements.

To think in simple, common sense terms for logistics process improvement, you must begin to follow these guidelines:

  • Get your ego out of the situation: good judgment is based on reality.
  • You’ve got to avoid wishful thinking: stay in tune with the way things are really going: it is what it is.
  • You’ve got to be better at listening: common sense by definition is based on what others think.
  • Good common sense is based on the experiences of many, not the wishful thinking of some.

Fight against “fog” and gain clarity:

  • Keep sentences short
  • Pick the simple word over a complex word (Remember logistics process involves a LOT of communication!).

Examples of Possible Complex Phrases in the Logistics Process, With a “Simple” Replacement 

  • accurate: use correct, exact, right;
  • allocate: use divide;
  • demonstrate: use prove, show;
  • discontinue: use drop, stop;
  • expiration: use end;
  • forfeit: use give up, lose;
  • implement: use carry out, start;
  • promulgate: use issue, publish

Guideline to Choosing the “Simplest” Word for Logistics Process

  • Choose the familiar word
  • Avoid unnecessary words
  • Put action in your verbs
  • Write like you talk (I’m talking in this article now…and hence the rise of blogs!)
  • Use terms those in the process of logistics (or those handling your freight and receiving) can picture
  • Tie in with your freight players’ experience
  • Write to express, not to impress

The Problem with Too Much Information and Too Complex (And how it Can Hurt Effective Logistics Process)

When people get overloaded with too much information, there are four (4) specific behavior changes that you can expect to happen:

  1. logistics process keep it simple or they get boredCan’t respond.
    People get to a point where they can’t respond anymore.  It’s almost as if you can see the doors closing behind their eyes as they tune out.  If you are really bad you can see their eyes close as they fight off going to sleep (imagine if a drive was unable to remember your specific instructions because you over complicated your communication?!)
  2. Irritated or bored.
    People who are overloaded with too much information go into one of two emotional states: either get irritated or they get bored. Can you imagine two worse emotional states to put prospects in? We all know you want to engage your prospects on an emotional level, but those are not the two emotions you want. (When working with suppliers on inbound logistics, you want them to be engaged in order to drive long term value!)
  3. “So what?”
    When you give your prospects too much information they begin to ask “so what?” Why are you telling me all this?  Is there really any value to what you are saying? (And like irritated or bored, in the logistics process, instead of collaboration which yields improvement, you get the tuned out effect.)
  4. No action.
    The worst thing that can happen when you overload your prospects with too much information is that they can no longer make a decision.  And that is the biggest killer when you are trying to sell something, plan anything, or aim for a specific result.

It´s very important to make the things as simple as possible because everyone will understand you better and you´ll obtain better result, I see it every day in my work. Every person it´s different and gets the things different so THE SIMPLER IS BETTER :)!


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s