In the month of April the world’s top designers will start a journey in Australia that will end in Zurich to present their Spring-Fall- Winter Collections for 2015/2016 in the runways. DHL is the Official Logistics Provider for Mercedes-Benz Fashion Week since year 2012. For a niche in the market that has not been exploted, DHL designed a tailor-made logistics solution for a total of 30 Fashion Week around the world, exactly across 15 cities.
Mercedes-Benz fashion week is a event that lasts seven days and includes more than 90 designers from more than 30 different countries, clearly expert logistics is vital for the success of the shows. DHL employees become part of the staff and heroes by handling all the shows logistics, starting with the delivery of haute couture masterpieces to transport of equipment to and from catwalk venues.
DHL fashion customers range from multinational retail groups with complex distribution requirements to small, independent boutiques that need individual service. They offer to both customers consistent transit times, even from remote manufacturing locations in Asia, they give full visibility of the shipments across the supply chain, they take advantage of their expertise in trade regulations, transportation, consolidation, warehousing and value added services, with this they deliver the goods with a record speed.
DHL also offers designers and fashion houses the opportunity to use its GOGREEN carbon-offset transport services for their collections, reflecting the increasing importance of sustainable practices in the fashion industry.