Last week I bought two pillows and two mattresses for my cottage in a well-known hypermarket. I picked up that purchase in the luggage compartment of my medium-sized car. How is this possible? Well, both pillows and mattresses were rolled and vacuum packed.
Pillows and mattresses are two of those products that have a big volume, like furniture, and so, their transportation and warehousing results more expensive due to their “value to weight ratio”. According to this fact, the delivery of these products ought be very centralized. But, what’s the matter? Well, customers are demanding these products cheaper and nearer their homes. Of course, if I want a very high quality mattress, I must pay for it and for its transportation. And perhaps I must order it to a distributor and wait for its delivering. But what happens if I just want two pillows and two mattresses that get me out of a tight spot?
So, in order to get a more decentralized delivering without increasing the price of pillows or mattresses (or furniture), the only solution is reducing their volume in order to make more profitable the transportation.
This is the way because some companies have developed systems to roll and vacuum pack the pillows and mattresses. As we can see at the videos, with these systems the volume of these products reduces substantially. This volume reduction affects the distribution network design of the producers and it’s an important advantage for customers like me that just have a…medium-sized car.
A similar reducing-volume strategy is implemented by important furniture multinationals like IKEA, but this is matter for another post.