Hello Guys, I have always been curious about the Amazon way of doing business so I thought this might be interesting sharing. Lets start from the name Amazon,why that name? Apparently, Bezos the owner and founder of Amazon, wanted a name for his company that began with “A” so that it would appear early in alphabetic order. He began looking through the dictionary and settled on “Amazon” because it was a place that was “exotic and different” just as he planned for his store to be, and he believed it was the biggest river in the world, and he planned to make his store the biggest in the world
Amazon claims to be customer centric meaning, they start from the customer and then work backwards , in other words they spend much money on things or items customers really like and lastly they are innovative in their Supply networks where they constantly bring in new technology to assist their supply chain network. This diagram clearly shows what happens, behind the scenes, each time you click the button on your computer at home
I always say, behind every success there´s a story, it seems that the customer centric nature partially depends on some many other companies, not only the largeness and corporate image counts. Companies like , Zappos , buy.vip, lexcycle and many others.
The replenishment strategy of Amazon reflects mostly with understanding preference than have more variety of goods and than lower cost. Counting on different wholesale suppliers makes it possible to create the exotic Amazon for the users
I hope this video from the abc News really helps you to understand what is cooking behind the scenes